ACE Shopper

Win at the Point of Sale!

What it is 

ACE Shopper is an AI app that provides fast, cost-effective, and scalable insights that help you measure and enhance the effectiveness of your shopper marketing assets across both physical and digital channels. It allows you to understand how your assets will perform at the point of sale.

What to test

Key Visuals Shelf Communications Displays  Secondary displays

Aisle fin Wobbler Signs Stopper

Why use it
Our app delivers neuroscience-driven AI metrics tailored to the core effectiveness drivers of shopper marketing, providing actionable insights to help you win at the point of sale and outperform the competition consistently.

Substantial Business Value with ACE Shopper

ACE Shopper streamlines creative evaluation, improves decision-making efficiency, fosters team alignment, and boosts the return on investment (ROI) for marketing assets. Here’s how these benefits translate into measurable impact:

• Boost ROI and drive sales uplift: ACE Shopper directly enhances ROI by elevating the effectiveness of creative assets. Even with a modest effectiveness improvement of just 5%—and for many clients, it’s actually 15% or more—the financial impact can be substantial. With an assumed production and media investment of €250.000 per brand and market, and associated net sales of €750.000, a 5% increase results in significant gains. Across 5 brands and 5 markets, this translates into an ROI uplift of €312.500 annually (calculated as 5 brands × 5 markets × €250.000 × 0.05). The effectiveness increase also drives a sales uplift of €937,500 annually (calculated as 5 brands × 5 markets × €750.000 × 0.05). This demonstrates the powerful impact ACE Shopper can have on maximizing returns and improving business outcomes.
• Save time with accelerated decision-making: ACE Shopper accelerates the decision-making process, saving valuable time per creative asset. Assuming 10 assets per brand and market across 5 brands and 5 markets, even saving 1 hour per asset at a cost of €100 per hour translates into an annual savings of €25,000.
• Achieve consistency and efficiency: ACE Shopper establishes a unified framework for creative pretesting and objective evaluation, reducing misaligned initiatives, subjective decisions and associated costs. By eliminating the need for additional training initiatives, ACE Shopper helps save costs linked to best practice alignment. For instance, with costs of €15,000 per brand and market for meta-analysis and stakeholder training, this amounts to €375.000 annually. By using ACE Shopper’s common framework, companies can eliminate these redundancies.

With modest assumptions of a 5% increase in effectiveness and 5 brands across 5 markets, ACE Shopper delivers substantial value—resulting in an impressive total value of €1.650.000 annually for companies using ACE Shopper. This comprehensive impact shows how ACE Shopper not only reduces costs but also maximizes returns on creative investments, ultimately driving better business outcomes in shopper marketing.

ACE Shopper allows you to understand how assets will perform in-store and improve them before allocating your budget to production.

When to use it

Briefing:	Past Campaign Analysis Perform competitor analyses and assess previous campaigns to refine briefs for new marketing assets.
Development (Early Stage):	Run A/B Testing for Iterative Optimization and gather feedback to improve assets before market launch.
Development (Late Stage):	Effectiveness Control and Scale. Validate asset effectiveness at scale and ensure compliance with branding standards. Pre-test assets to ensure only high-performing versions are launched. Reducing the risk of underperformance assets and avoiding costly revisions later.

Performance Evaluation and Benchmarking 

ACE Shopper empowers you with a comprehensive understanding of your shopper marketing assets' performance. By leveraging AI-driven metrics, industry norms, and competitive comparisons, you can see exactly how your assets measure up against industry benchmarks. This allows you to identify areas for improvement, enhance competitiveness, and make informed, data-driven decisions that ensure your creative assets are optimized for maximum impact.

• Competitive analysis made simple: ACE Shopper makes it easy to conduct detailed comparative analyses by allowing you to upload both your own and competitor assets within the same project. Using our reference asset feature, you can select a competitor's asset as a reference point, enabling a direct comparison. Brainsuite will reveal the strengths and weaknesses of your assets compared to the competitive benchmark, providing actionable insights to help you outperform your rivals and refine your shopper marketing strategy.
  
  
• Industry norms you can trust: Our norms are built on a robust dataset of over 3,000 expert chosen and human labelled benchmark shopper assets across the FMCG and Food & Beverage industries. ACE Shopper provides dedicated norms tailored to the three main types of shopper marketing assets: Secondary Displays, Shelf Communication (such as Wobblers), and Key Visuals. These specialized benchmarks allow you to accurately assess your assets' performance against industry standards, ensuring your marketing efforts are not only competitive but also best-in-class.
  
  
• Tailored norms for your unique needs: Brainsuite offers flexible tailoring of norms to suit your specific requirements. There are two paths to achieve this customization. First, by uploading a sufficient number of assets as part of ongoing pretesting projects, you can leverage our result comparison feature across all projects. This data can be downloaded as a CSV and used to compute updated norms based on your own assets. Alternatively, clients can take advantage of our batching feature to quickly upload a larger number of assets specifically for benchmarking purposes. This flexibility ensures that the benchmarks you use are directly relevant to your brands and industries, giving you even more precise and actionable insights.

Want to know more about it? 
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