Brainsuite is all about making your marketing assets more effective and providing the insights you need to do so. With our latest feature, we’re making asset comparison more intuitive and powerful than ever.
One of the core use cases of Brainsuite is to test and analyze different versions of your marketing assets. You upload multiple variants, and Brainsuite computes a range of KPIs for each—like Attention in Context, Brand Attention, and Visual Simplicity —and provides summary scores that help you quickly understand the performance of each. But when it comes to directly comparing those results, it can sometimes be challenging to interpret which version is outperforming others and why.
This is where our new Reference Asset Feature comes in.
- Now, you can select one of your assets to serve as a reference point, and Brainsuite will display the performance of all other assets relative to that benchmark.
- You see visual indicators showing whether a KPI has improved
, declined
or remained unchanged
relative to the reference asset.
- This makes it even more efficient to select the most performant version in an A/B test while also seeing all strengths and weaknesses at a glance.
- Additionally, this feature can be used to even more efficiently benchmark your assets against competitor assets, providing valuable context and insights into how your marketing materials stack up in the competitive landscape.
Example:
In this example we choose the first asset (Topper 1) to be our reference asset by simply selecting it in the first column "Reference Assset". We can immediately see that all other versions of a higher ACE Score since all corresponding arrows are green / pointing upwards. We also see that the third asset is the only one with all indicators pointing upwards (or unchanged) in all pillars, indicating that this is the strongest version in this test across all Pillars and KPIs.