ACE Out Of Home

Stand Out Anywhere with ACE OOH - (Agile Creative Effectiveness Out Of Home)

What it is

ACE OOH is an AI app designed to provide fast, cost-effective, and scalable insights. It helps you measure and optimize the impact of your out-of-home (OOH) advertising assets across various environments. With this app, you can predict how your assets will perform in real-world, high-exposure settings to capture attention and engage effectively.

What to Test

• Billboard
• Citylight Board
• Citylight
• Pillar

Why Use it

Gain insight on attention and more.

Our app uses neuroscience-backed AI metrics focused on the core drivers of OOH ad effectiveness. Get actionable insights to optimize your assets, ensuring they capture attention and create a memorable impact, whether in bustling urban areas or high-traffic venues.

Effectiveness Drivers

Attention: Attention in Environment, Key Message Attention​ Branding: Brand Attention, Product Attention, Iconic Colors and more​ Processing Ease: Reading Time, Legibility, Word Familiarity, Distinctive Word Shape, Visual Simplicity,Ad Recall Potential​ and more Emotional Engagement: Activation Potential (Visual), Activation Potential Text​, Sentiment (Visual, Text)     Persuasion: Call-to-Action Attention Strategic Fit: Fit to intended message (Visual, Text)

From Attention to Strategic Fit, understand the creative assets' performance potential and discover opportunities for improvement—all before committing to production costs.

When to use it

Briefing:	Past Campaign Analysis Perform competitor analyses and assess previous campaigns to refine briefs for new marketing assets.
Development (Early Stage):	Run A/B Testing for Iterative Optimization and gather feedback to improve assets before market launch.
Development (Late Stage):	Effectiveness Control and Scale. Validate asset effectiveness at scale and ensure compliance with branding standards. Pre-test assets to ensure only high-performing versions are launched. Reduce the risk of underperformance and avoid costly revisions later.
Release:	Keep monitoring and analyzing asset performance in different environments

Want to know more about it? 
Book a Free Demo