Winning at Point Of Sale
To win against the competition, pack designs must meet multiple success drivers: Attention Cut-Through, Branding, easy navigation, and instant communication.
What it is
A/B testing app for pack designs within shelf context, including competitor comparisons and full stand-alone pack evaluations. This app enables you to optimize designs by providing detailed insights into how packs will perform on the shelf, helping your brand achieve a standout presence.
What to test
Pack & Shelf |
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Pack Stand-Alone |
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Why use it
The app provides actionable, neuroscience-driven insights that help you craft pack designs optimized for attention and quick decision-making in a competitive shelf environment.
Substantial Business Value with ACE Pack & Shelf
ACE Pack & Shelf helps streamline the packaging testing process, improve decision-making efficiency, foster team alignment, and maximize return on investment (ROI) for packaging assets. Here's how these benefits translate into measurable impact:
- Reduce quality control costs: By enabling early-stage pretesting and automating quality control, ACE Pack & Shelf significantly cut the costs associated with consumer research and internal evaluation. With an average cost of €7.000 per pack pretest with consumers and 10 assets per brand and market, this amounts to annual savings of €70.000 (calculated as 1 brand × 1 market × 10 assets × €7.000).
- Lower costs of additional pretest loops: ACE Pack & Shelf facilitates earlier testing, minimizing the number of additional pretest loops and reducing the likelihood of costly late-stage changes. With an average of 1.5 pretest loops and a cost of €7.000 per loop, ACE Packaging saves €105.000 annually by reducing these iterations (calculated as 1 brand × 1 market × 10 assets × 1.5 loops × €7.000).
- Save time with accelerated decision-making: ACE Pack & Shelf speeds up decision-making by providing neuroscience-driven insights within minutes, streamlining stakeholder discussions. By saving 50 hours per asset at a cost of €100 per hour, this translates into annual savings of €50.000 (calculated as 1 brand × 1 market × 10 assets × 50 hours × €100).
- Boost ROI and drive sales uplift: ACE Pack & Shelf enhances ROI by improving the effectiveness of packaging assets. With an assumed investment of €500.000 for 10 assets and an effectiveness improvement of just 2%, this generates an ROI uplift of €100.000 (calculated as 1 brand × 1 market × 10 assets × €500.000 × 0.02). The same effectiveness increase also drives a significant sales uplift, with net sales associated amounting to €20,000,000. A 2% improvement results in a sales uplift of €4.000.000 (calculated as €20.000.000 × 0.02).
With these substantial benefits, ACE Pack & Shelf even if leveraged by just one brand in one market delivers a total value of €4.325.000 annually for companies utilizing the app. This comprehensive impact demonstrates how ACE Pack & Shelf not only reduces costs but also maximizes returns on packaging investments, ultimately driving better business outcomes in the realm of packaging testing.
Key insights include:
- Enhanced visibility: Secure prominent shelf presence by ensuring pack designs attract attention and stand out from competitors.
- Brand recognition: Build strong brand recognition by confirming your pack design elements are consistent and easily identifiable within your product range.
- Ease of navigation: Improve shoppers' ease of navigation by creating designs that communicate essential information instantly.
- Risk mitigation: Reduce costly design revisions by testing and optimizing before production, ensuring your final pack designs perform effectively at the point of sale.
Gain insights into the shelf's shared attention index—discover where customers’ attention naturally flows and understand how they visually engage with every shelf.
When to use it
Along the development process for Relaunch & Launch of SKUs & Ranges
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