What it does
This KPI tracks how visible and attention-grabbing your branded product is throughout the video. It measures how often the product stands out and captures the audience’s attention, helping you understand its overall presence and impact during the video’s runtime.
Why it matters
Making your product visually prominent for a significant portion of the video drives awareness and strengthens product recognition. Consistent visibility boosts familiarity and positive attitudes toward the brand, which increases the likelihood of product recall at the point of sale (POS) and ultimately influences purchase decisions.
How it works
The KPI quantifies the duration that your branded product exceeds a visibility threshold (i.e., cut-through) throughout the video. This is expressed as a percentage of the total video duration, allowing you to easily compare performance across different videos, campaigns, or creative executions.
How to achieve great results
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Maximize Product Presence: Ensure your branded product is a focal point at multiple key moments in the video, preferably during segments where viewer engagement is high.
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Create Visual Contrast: Use color, lighting, and positioning to make the product stand out against the background. Placing it close to natural visual hotspots can further draw attention.
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Leverage Interaction and Motion: Show characters using or interacting with the product to make it more relatable and memorable. Using subtle animations or movements can also attract attention to the product.
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Plan for Repeated Exposure: Integrate the product into various scenes to reinforce its presence, ensuring it’s seen frequently enough to leave a lasting impression.
AI models used
This KPI leverages the following AI models:
1) Product detection model to identify moments in the video where products are shown
2) Brand detection model to evaluate whether the brand is shown on the detected product(s)
3) Predictive eyetracking model to quantify the amount of attention the branded product receives over time
see also: