What it does
Analyzes the average word height of text elements in your creative assets.
Why it matters
As people age, their ability to read smaller fonts declines. With the elderly population growing, ensuring that text is legible becomes increasingly important. This is also relevant for mobile interfaces, where smaller screens can make text difficult to read. Larger fonts help make messages clear and accessible for everyone, especially older consumers.
How it works
Our advanced text recognition (OCR) model extracts all the text from an asset, measures the height of each word, and calculates the average word height for the asset.
How to achieve great results
Use a large enough font size for key information to make sure it stands out and is easily readable.
AI models used
We use a world-class OCR model with 98% accuracy to extract text from assets. This model can recognize a wide variety of fonts and styles across different visual settings.