Optical Character Recognition (OCR) is a powerful technology that extracts text from images and videos, making it a crucial component in evaluating marketing assets. At Brainsuite, we use advanced OCR to analyze the textual elements within different types of creative assets, enabling a deeper understanding of how these elements contribute to marketing effectiveness.
Extracting and analyzing text for deeper insights
Our OCR model is designed to extract and analyze text from marketing assets like packaging, digital ads, and social media videos. By converting text from images into editable and analyzable data, our platform provides insights into how written content impacts consumer perception. From reading headlines in ads to extracting dialogue from video subtitles, OCR helps us assess how effectively text communicates a message, resonates with audiences, and aligns with brand goals.
Supporting 40+ languages and constantly expanding
Brainsuite’s OCR capabilities currently work across 40+ languages, ensuring we can analyze text from assets used in a wide variety of markets. We’re constantly expanding our language capabilities, adding new ones to support our clients’ evolving needs and to provide coverage across a diverse global landscape.
Exceptional performance and accuracy
Our OCR technology has demonstrated exceptional accuracy in text recognition, delivering industry-leading performance compared to other OCR engines. In studies, our OCR achieved an average Character Error Rate (CER) of <1%. It strikes a balance of speed and accuracy. Factors such as image resolution, clarity, font size, and tilt can impact accuracy, but our OCR is optimized to handle diverse real-world conditions.
Unlocking insights with OCR
The ability to extract text from visual assets gives Brainsuite a significant edge in evaluating marketing effectiveness. Whether it's analyzing product descriptions on packaging, call-to-action messages in advertisements, or brand mentions in social media content, OCR provides a window into understanding how text-based elements perform. With our advanced, ever-evolving OCR capabilities, Brainsuite empowers brands to gain more nuanced insights and optimize their messaging for maximum impact.