Vet, optimize and green‑light TVC or social‑video scripts in under a minute—at a fraction of today’s cost—while matching human‑expert quality.
What it is
Sage Script is a Synthetic Expert on the Brainsuite platform that evaluates communication scripts (e.g., TVC, social‑video) before you invest in storyboards or animatics. It applies 100+ neuroscience and behavioral‑science principles and provides human‑grade analysis with clear, actionable guidance.
Why use it
✅ Faster: Results in about a minute per script, enabling same‑day iteration.
✅ Better: Human‑grade judgments validated against PhD expert ratings, plus consistent outputs that remove opinion-driven debates.
✅ Cheaper: Screen every idea at a fraction of the cost of panels and late‑stage revisions.
What to test
TVC scripts (6s/15s/30s)
Social‑video scripts
Narration/VO, supers, key scenes
Optional: upload a Brand Document to evaluate strategic/brand fit
Effectiveness drivers (evaluation lenses)
Attention – does the story capture and sustain attention?
Recognition – are brand and key messages clear?
Motivation – does it engage and inspire desired action?
How it works
Upload your script (PDF/JPG).
(Optional) Upload Brand Document for context.
Brief the expert (project name; soon: brand, product, target group, spot length, segment, format).
Review the result: traffic‑light overview for the three pillars and concise, practical recommendations for each lens.
When to use it
✅ Briefing & concept framing: Upload your draft script or narrative outline. (Optional) add a Brand Document so Sage judges not only effectiveness but also brand/strategic fit.
✅ Early script drafting (agency’s first routes): Evaluate voice‑over, key scenes and supers to clarify message architecture and integrate branding from the start.
✅ Route comparison & convergence: A/B/C multiple scripts to select the strongest route using Attention, Recognition and Motivation lenses; sharpen hook, branding and persuasion.
✅ Pre‑storyboard gate: Run Sage Script before commissioning storyboards or animatics to de‑risk costly production steps and avoid locking in blind spots.
✅ Rapid iteration loop with creatives: Apply Sage Script recommendations and re‑test in minutes—repeat until the route is ready to green‑light.
✅ Handoff to execution: Once a route is locked, move to ACE to quantify the produced asset before launch.
Business impact
Test every idea instantly to reduce costly late changes.
Shorten decision cycles from weeks to minutes.
Increase hit‑rate of produced assets by catching issues before execution.
Objective, consistent guidance enables smoother alignment across Marketing, Insights and Agencies.
Validation at a glance
>85% agreement with a senior human expert across core pillars (Attention, Recognition, Motivation).
~0.98 inter‑run reliability (repeat the same script → same output).
Designed to complement ACE: use Sage early for qualitative guidance, then quantify executed assets with ACE before launch.
Get started
Activate Sage Script in Brainsuite. For enablement or demo, contact your Brainsuite representative.
FAQs
Q: Does Sage Script replace consumer research?
A: No. It complements it by giving expert‑level guidance earlier, so you bring stronger ideas to later-stage testing.
Q: Will Sage Script always give the same result?
A: For the same input, results are highly consistent; if you iterate the script, you will see changes that reflect your edits.
Q: Can Sage Script evaluate non-video formats?
A: Sage Script focuses on communication scripts (TVC/social video). Additional Synthetic Experts (e.g., Storyboard) follow the same principles and will join brainsuite soon.
Q: Why do I see “Areas for improvement” if my pillar is green?
A: The goal of Sage Script is to be helpful and provide guidance and tips for further improvement. The primary goal is not to implement a pass/fail threshold (in comparison to ACE) but rather to learn and maximize the potential of storyboard.
Q: Does Sage Script learn from my tests?
A: Sage Script will not learn from your tests/assets directly. There are two ways of optimizing: Scientific guidelines and user feedback. Both are constantly iterated upon and integrated into the app. But our priority remains: reliability over improvement. Our highest goal is, that your asset will receive the same output-evaluation irrespective of updates in scientific guidelines or feedback.
Q: Is there a recommended asset/file size?
A: Yes. The better (higher quality) the asset/file is, the easier it is for the model to extract the text. However, there are also some limitations caused by the processing: The uploaded asset/file (jpg, png, pdf) cannot exceed 5 MB in file size. Furthermore, it is recommended that the asset/file has a minimum of 200px for each side. If the resolution is less than 200px, text extraction can be negatively affected, which may cause inaccurate results.