What it does
This KPI evaluates how well your ad stays within the recommended Safe Zones of the respective social media platform, ensuring key elements like text aren't obstructed by platform features like buttons or titles.
Why it matters
Staying within the Safe Zones ensures your ad content isn't obscured by platform features like buttons or titles. Adhering to Safe Zones ensures that the content is fully visible to users
How it works
We extract text from keyframes and check if it falls within the Safe Zones, ensuring it is fully visible. If any text overlaps with platform features like buttons or titles, it is flagged for adjustment. The recommended best practices are sourced directly from social media platforms and are regularly updated to reflect any changes in platform guidelines.
How to achieve great results
Design your creatives according to platform Safe Zone guidelines and check for visibility, especially on mobile/ smaller screens.
AI Models used
We use a high-accuracy optical character recognition model to extract text, followed by algorithms that detect overlaps between the text's position and the Safe Zones.